{"id":1871,"date":"2025-03-07T03:53:48","date_gmt":"2025-03-07T02:53:48","guid":{"rendered":"https:\/\/oswego.eu\/?p=1871"},"modified":"2025-02-12T04:20:55","modified_gmt":"2025-02-12T03:20:55","slug":"votre-service-client-est-un-centre-de-profit","status":"publish","type":"post","link":"https:\/\/oswego.eu\/pt\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/","title":{"rendered":"Votre service client est un centre de profit"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c312811a wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-6f97adf0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-cover wp-duotone-unset-1\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:430px;aspect-ratio:unset;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"319\" height=\"478\" data-attachment-id=\"1158\" data-permalink=\"https:\/\/oswego.eu\/pt\/oo_portrait_16\/\" data-orig-file=\"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_16.png?fit=319%2C478&amp;ssl=1\" data-orig-size=\"319,478\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"oo_portrait_16\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_16.png?fit=319%2C478&amp;ssl=1\" class=\"wp-block-cover__image-background wp-image-1158 size-full\" alt=\"\" src=\"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_16.png?resize=319%2C478&#038;ssl=1\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-2-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\">Mars 2022 \u23ae 3 MINUTES DE LECTURE<br>Marc Langlois, Directeur Associ\u00e9<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\">Un contact client : une opportunit\u00e9 de vente<\/h1>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\">\u2198\ufe0e Le service client est un levier de vente<br>\u2198\ufe0e La vente additionnelle booste la rentabilit\u00e9<br>\u2198\ufe0e Les relances clients am\u00e9liorent la conversion<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-26ce24cd wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un contact client est toujours une chance, m\u00eame en cas de r\u00e9clamation. C\u2019est une occasion d\u2019\u00e9changer, d\u2019informer et pourquoi pas\u2026 de vendre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment transformer un service client en centre de profit ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oswego.eu\/pt\/parcours-client\/\" target=\"_blank\" rel=\"noopener\" title=\"Percurso do cliente\">Trois \u00e9tapes cl\u00e9s<\/a> permettent d\u2019y parvenir efficacement :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">Le conseil avant-vente<\/mark>\u00a0: convertir l\u2019ind\u00e9cision en achat.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">La vente additionnelle<\/mark>\u00a0: proposer le bon produit au bon moment.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">Les appels sortants\u00a0<\/mark>: relancer les clients et lever les blocages.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">\u00c9tape 1 : Le conseil avant-vente<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">Un canal de contact indispensable<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que ce soit par t\u00e9l\u00e9phone ou par tchat, offrir aux clients un acc\u00e8s direct \u00e0 un vendeur comp\u00e9tent permet de lever les freins \u00e0 l\u2019achat et d\u2019am\u00e9liorer le taux de conversion.<\/p>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"border-radius:5px\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"4596\" height=\"2585\" data-attachment-id=\"542\" data-permalink=\"https:\/\/oswego.eu\/pt\/tommy-tong-wa6lnhpfhim-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/tommy-tong-wa6lnhpfhim-unsplash.jpg?fit=4596%2C2585&amp;ssl=1\" data-orig-size=\"4596,2585\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tommy-tong-Wa6LnHpFhIM-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/tommy-tong-wa6lnhpfhim-unsplash.jpg?fit=1024%2C576&amp;ssl=1\" class=\"wp-block-cover__image-background wp-image-542\" alt=\"\" src=\"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/tommy-tong-wa6lnhpfhim-unsplash.jpg?resize=4596%2C2585&#038;ssl=1\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60);font-size:clamp(3.037rem, 3.037rem + ((1vw - 0.2rem) * 4.938), 6rem);\">30 %<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">Taux de conversion moyen pour une vente additionnelle lors d\u2019un appel au service client.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">L\u2019importance de la r\u00e9activit\u00e9<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le\u00a0<a href=\"https:\/\/oswego.eu\/pt\/e-commerce\/\" target=\"_blank\" rel=\"noopener\" title=\"Com\u00e9rcio eletr\u00f3nico\">com\u00e9rcio eletr\u00f3nico<\/a>, les clients sont volatiles. S\u2019ils ne trouvent pas rapidement de r\u00e9ponse \u00e0 leurs questions, ils passent \u00e0 autre chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc\u00a0<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">Chiffre cl\u00e9\u00a0:\u00a0Le taux de d\u00e9crochage des internautes est estim\u00e9 \u00e0 quelques secondes.<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">Un exemple de vente r\u00e9ussie<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un site de&nbsp;<strong>com\u00e9rcio eletr\u00f3nico<\/strong>&nbsp;affichait un num\u00e9ro de t\u00e9l\u00e9phone sur ses fiches produits. Une cliente, cherchant une t\u00e9l\u00e9vision pour son mari, appelle pour \u00eatre conseill\u00e9e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le vendeur lui recommande un mod\u00e8le&nbsp;<strong>40 pouces<\/strong>&nbsp;parfait pour regarder les matchs.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Avant la validation du paiement, il l\u2019interpelle :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0Vous payez avec la carte bancaire de votre mari ?\u00a0\u00bb<\/strong><\/li>\n\n\n\n<li><strong>\u00ab\u00a0Oui.\u00a0\u00bb<\/strong><\/li>\n\n\n\n<li><strong>\u00ab\u00a0Alors, c\u2019est peut-\u00eatre le moment de vous faire plaisir aussi\u2026\u00a0\u00bb<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La cliente encha\u00eene :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0Bah justement, j\u2019ai vu une robe sur le rayon mode\u2026\u00a0\u00bb<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc\u00a0<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">Chiffre cl\u00e9\u00a0:\u00a0Les taux de transformation peuvent atteindre 40% lorsque l\u2019humain est impliqu\u00e9 dans la vente en ligne.<\/mark><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">\u00c9tape 2 : La vente additionnelle<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">Transformer une interaction en opportunit\u00e9 commerciale<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Proposer un produit ou service compl\u00e9mentaire lors d\u2019un appel client peut<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-color\">\u00a0augmenter significativement les ventes.<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc\u00a0Chiffre cl\u00e9\u00a0:\u00a0Le taux de transformation moyen d\u2019une vente additionnelle est de 30%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">Timing et pertinence : les cl\u00e9s du succ\u00e8s<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49\u00a0<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">Condition essentielle\u00a0<\/mark>: le probl\u00e8me initial du client doit \u00eatre\u00a0<strong>r\u00e9solu et valid\u00e9<\/strong>\u00a0avant d\u2019introduire une offre compl\u00e9mentaire.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">\ud83d\udca1\u00a0<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">Exemple de bonne pratique\u00a0:<\/mark><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0Votre t\u00e9l\u00e9viseur arrivera bien la semaine prochaine.\u00a0\u00bb<\/strong><\/li>\n\n\n\n<li><strong>\u00ab\u00a0Attention, la t\u00e9l\u00e9commande est livr\u00e9e sans les piles. Vous voulez que je vous en ajoute \u00e0 votre commande ?\u00a0\u00bb<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">Optimisation par le scoring client<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon vendeur doit avoir une\u00a0vision panoramique de l\u2019historique client. Un\u00a0scoring intelligent\u00a0permet de proposer les\u00a0produits les plus pertinents, augmentant ainsi le taux d\u2019acceptation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">\u00c9tape 3 : Les appels sortants<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Relancer les clients pour maximiser la conversion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les appels sortants ne sont pas des campagnes de d\u00e9marchage massives. Ils permettent de\u00a0<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">relancer les clients ayant abandonn\u00e9 un processus<\/mark>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">\ud83d\udccc\u00a0Chiffre cl\u00e9\u00a0:\u00a0Le taux de transformation des relances clients varie entre 25 et 30%.<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">Cas d\u2019usage<\/mark><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Un client souscrit une&nbsp;<strong>offre de t\u00e9l\u00e9phonie mobile<\/strong>&nbsp;mais ne l\u2019active pas apr\u00e8s un mois.<br>\u2705 Un internaute remplit son panier mais&nbsp;<strong>ne finalise pas son achat<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1\u00a0La cl\u00e9 du succ\u00e8s\u00a0:\u00a0r\u00e9agir vite. Dans le cas du\u00a0<a href=\"https:\/\/oswego.eu\/pt\/e-commerce\/\" title=\"Com\u00e9rcio eletr\u00f3nico\">com\u00e9rcio eletr\u00f3nico<\/a>, il est crucial d\u2019identifier les clients\u00a0ayant abandonn\u00e9 leur panier\u00a0et de\u00a0les rappeler dans la demi-heure.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">Automatisation et excellence humaine : un duo gagnant<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si l\u2019intelligence artificielle apporte des&nbsp;<strong>avanc\u00e9es majeures<\/strong>, l\u2019automatisation ne doit pas se substituer \u00e0 l\u2019humain dans la relation client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49&nbsp;<strong>Objectif<\/strong>&nbsp;: lib\u00e9rer les \u00e9quipes des t\u00e2ches r\u00e9p\u00e9titives pour qu\u2019elles se concentrent sur&nbsp;<strong>ce que l\u2019humain fait le mieux : vendre<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705&nbsp;<strong>Transformer un service client en centre de profit<\/strong>, c\u2019est faire de chaque contact une&nbsp;<strong>opportunit\u00e9 commerciale<\/strong>.<br>\u2705&nbsp;<strong>Les centres de contacts peuvent devenir un canal de distribution strat\u00e9gique<\/strong>&nbsp;pour les entreprises qui savent exploiter leur potentiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\ude80&nbsp;<strong>\u00c0 la cl\u00e9 : une augmentation des ventes et une am\u00e9lioration de l\u2019exp\u00e9rience client.<\/strong><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Retrouvez les articles de Marc et des autres intervenants d&rsquo;OswegO sur <a href=\"https:\/\/oswego.eu\/pt\/blog\/\" target=\"_blank\" rel=\"noopener\" title=\"Blogue\">notre blog<\/a> ainsi que toutes les informations sur notre expertise vente et <a href=\"https:\/\/oswego.eu\/pt\/parcours-client\/\" target=\"_blank\" rel=\"noopener\" title=\"Percurso do cliente\">percurso do cliente<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article a initialement \u00e9t\u00e9 publi\u00e9 sur <a href=\"https:\/\/doo-conseil.blog\/2022\/03\/21\/votre-service-client-est-un-centre-de-profit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">le blog de Doo Conseil<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-26ce24cd wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le service client repr\u00e9sente une occasion cl\u00e9 de vente. En adoptant trois \u00e9tapes &#8211; le conseil avant-vente, la vente additionnelle, et les relances sortantes &#8211; les entreprises peuvent transformer ces interactions en opportunit\u00e9s commerciales. Une approche humaine, m\u00eame en int\u00e9grant l&rsquo;automatisation, optimise les ventes et am\u00e9liore l\u2019exp\u00e9rience client.<\/p>","protected":false},"author":258930097,"featured_media":1165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[9881,14150146,136926,1267418],"class_list":["post-1871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-e-commerce","tag-parcours-client","tag-pmo","tag-systemes"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Votre service client est un centre de profit - OswegO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oswego.eu\/pt\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Votre service client est un centre de profit - OswegO\" \/>\n<meta property=\"og:description\" content=\"Le service client repr\u00e9sente une occasion cl\u00e9 de vente. En adoptant trois \u00e9tapes - le conseil avant-vente, la vente additionnelle, et les relances sortantes - les entreprises peuvent transformer ces interactions en opportunit\u00e9s commerciales. Une approche humaine, m\u00eame en int\u00e9grant l&#039;automatisation, optimise les ventes et am\u00e9liore l\u2019exp\u00e9rience client.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oswego.eu\/pt\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/\" \/>\n<meta property=\"og:site_name\" content=\"OswegO\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-07T02:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_23.png\" \/>\n\t<meta property=\"og:image:width\" content=\"319\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Olivier Pellevoizin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivier Pellevoizin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/\"},\"author\":{\"name\":\"Olivier Pellevoizin\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/#\\\/schema\\\/person\\\/31ae7c9ddc908c37c4ed28c5cc9f0005\"},\"headline\":\"Votre service client est un centre de profit\",\"datePublished\":\"2025-03-07T02:53:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/\"},\"wordCount\":739,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/oswego.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/oo_portrait_23.png?fit=319%2C478&ssl=1\",\"keywords\":[\"E-Commerce\",\"parcours client\",\"pmo\",\"syst\u00e8mes\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/\",\"url\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/\",\"name\":\"Votre service client est un centre de profit - OswegO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/oswego.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/oo_portrait_23.png?fit=319%2C478&ssl=1\",\"datePublished\":\"2025-03-07T02:53:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/oswego.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/oo_portrait_23.png?fit=319%2C478&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/oswego.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/oo_portrait_23.png?fit=319%2C478&ssl=1\",\"width\":319,\"height\":478,\"caption\":\"Challenge, vision et performance en un seul regard\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/2025\\\/03\\\/07\\\/votre-service-client-est-un-centre-de-profit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/oswego.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Votre service client est un centre de profit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/#website\",\"url\":\"https:\\\/\\\/oswego.eu\\\/\",\"name\":\"OswegO\",\"description\":\"Conseil en op\u00e9rations et exp\u00e9rience client\",\"publisher\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oswego.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/#organization\",\"name\":\"OswegO\",\"url\":\"https:\\\/\\\/oswego.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/oswego.eu\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/oswego_logo_white.png?fit=4800%2C1200&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/oswego.eu\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/oswego_logo_white.png?fit=4800%2C1200&ssl=1\",\"width\":4800,\"height\":1200,\"caption\":\"OswegO\"},\"image\":{\"@id\":\"https:\\\/\\\/oswego.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oswego-eu\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/oswego.eu\\\/#\\\/schema\\\/person\\\/31ae7c9ddc908c37c4ed28c5cc9f0005\",\"name\":\"Olivier Pellevoizin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82084136f6b38e14f25d897e6bc1c3f4cfd50e5dcdcca49c3f24fe6a3d7fa2e6?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82084136f6b38e14f25d897e6bc1c3f4cfd50e5dcdcca49c3f24fe6a3d7fa2e6?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82084136f6b38e14f25d897e6bc1c3f4cfd50e5dcdcca49c3f24fe6a3d7fa2e6?s=96&d=identicon&r=g\",\"caption\":\"Olivier Pellevoizin\"},\"description\":\"je suis le fondateur et le CEO de OswegO.\",\"sameAs\":[\"https:\\\/\\\/oswego.eu\"],\"url\":\"https:\\\/\\\/oswego.eu\\\/pt\\\/author\\\/olivier2931e5968b\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Votre service client est un centre de profit - OswegO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oswego.eu\/pt\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/","og_locale":"pt_PT","og_type":"article","og_title":"Votre service client est un centre de profit - OswegO","og_description":"Le service client repr\u00e9sente une occasion cl\u00e9 de vente. En adoptant trois \u00e9tapes - le conseil avant-vente, la vente additionnelle, et les relances sortantes - les entreprises peuvent transformer ces interactions en opportunit\u00e9s commerciales. Une approche humaine, m\u00eame en int\u00e9grant l'automatisation, optimise les ventes et am\u00e9liore l\u2019exp\u00e9rience client.","og_url":"https:\/\/oswego.eu\/pt\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/","og_site_name":"OswegO","article_published_time":"2025-03-07T02:53:48+00:00","og_image":[{"width":319,"height":478,"url":"https:\/\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_23.png","type":"image\/png"}],"author":"Olivier Pellevoizin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Olivier Pellevoizin","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/#article","isPartOf":{"@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/"},"author":{"name":"Olivier Pellevoizin","@id":"https:\/\/oswego.eu\/#\/schema\/person\/31ae7c9ddc908c37c4ed28c5cc9f0005"},"headline":"Votre service client est un centre de profit","datePublished":"2025-03-07T02:53:48+00:00","mainEntityOfPage":{"@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/"},"wordCount":739,"commentCount":0,"publisher":{"@id":"https:\/\/oswego.eu\/#organization"},"image":{"@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_23.png?fit=319%2C478&ssl=1","keywords":["E-Commerce","parcours client","pmo","syst\u00e8mes"],"articleSection":["Uncategorized"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/","url":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/","name":"Votre service client est un centre de profit - OswegO","isPartOf":{"@id":"https:\/\/oswego.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/#primaryimage"},"image":{"@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_23.png?fit=319%2C478&ssl=1","datePublished":"2025-03-07T02:53:48+00:00","breadcrumb":{"@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/#primaryimage","url":"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_23.png?fit=319%2C478&ssl=1","contentUrl":"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_23.png?fit=319%2C478&ssl=1","width":319,"height":478,"caption":"Challenge, vision et performance en un seul regard"},{"@type":"BreadcrumbList","@id":"https:\/\/oswego.eu\/2025\/03\/07\/votre-service-client-est-un-centre-de-profit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/oswego.eu\/"},{"@type":"ListItem","position":2,"name":"Votre service client est un centre de profit"}]},{"@type":"WebSite","@id":"https:\/\/oswego.eu\/#website","url":"https:\/\/oswego.eu\/","name":"OswegO","description":"Conseil en op\u00e9rations et exp\u00e9rience client","publisher":{"@id":"https:\/\/oswego.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oswego.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/oswego.eu\/#organization","name":"OswegO","url":"https:\/\/oswego.eu\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/oswego.eu\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2025\/01\/oswego_logo_white.png?fit=4800%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2025\/01\/oswego_logo_white.png?fit=4800%2C1200&ssl=1","width":4800,"height":1200,"caption":"OswegO"},"image":{"@id":"https:\/\/oswego.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/oswego-eu\/"]},{"@type":"Person","@id":"https:\/\/oswego.eu\/#\/schema\/person\/31ae7c9ddc908c37c4ed28c5cc9f0005","name":"Olivier Pellevoizin","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/82084136f6b38e14f25d897e6bc1c3f4cfd50e5dcdcca49c3f24fe6a3d7fa2e6?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82084136f6b38e14f25d897e6bc1c3f4cfd50e5dcdcca49c3f24fe6a3d7fa2e6?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82084136f6b38e14f25d897e6bc1c3f4cfd50e5dcdcca49c3f24fe6a3d7fa2e6?s=96&d=identicon&r=g","caption":"Olivier Pellevoizin"},"description":"je suis le fondateur et le CEO de OswegO.","sameAs":["https:\/\/oswego.eu"],"url":"https:\/\/oswego.eu\/pt\/author\/olivier2931e5968b\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_23.png?fit=319%2C478&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgbXGF-ub","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/posts\/1871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/users\/258930097"}],"replies":[{"embeddable":true,"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/comments?post=1871"}],"version-history":[{"count":12,"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/posts\/1871\/revisions"}],"predecessor-version":[{"id":1883,"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/posts\/1871\/revisions\/1883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/media\/1165"}],"wp:attachment":[{"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/media?parent=1871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/categories?post=1871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oswego.eu\/pt\/wp-json\/wp\/v2\/tags?post=1871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}