{"version":"1.0","provider_name":"OswegO","provider_url":"https:\/\/oswego.eu\/pt","author_name":"olivier2931e5968b","author_url":"https:\/\/oswego.eu\/pt\/author\/olivier2931e5968b\/","title":"Peut-on mesurer le ROI de l\u2019exp\u00e9rience client ? - OswegO","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MPEToDOEKk\"><a href=\"https:\/\/oswego.eu\/pt\/2025\/06\/24\/peut-on-mesurer-le-roi-de-lexperience-client\/\">Peut-on mesurer le ROI de l\u2019exp\u00e9rience client ?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/oswego.eu\/pt\/2025\/06\/24\/peut-on-mesurer-le-roi-de-lexperience-client\/embed\/#?secret=MPEToDOEKk\" width=\"600\" height=\"338\" title=\"&#8220;Peut-on mesurer le ROI de l\u2019exp\u00e9rience client ?&#8221; &#8212; OswegO\" data-secret=\"MPEToDOEKk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/oswego.eu\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/i0.wp.com\/oswego.eu\/wp-content\/uploads\/2024\/11\/oo_portrait_10.png?fit=319%2C478&ssl=1","thumbnail_width":319,"thumbnail_height":478,"description":"L'exp\u00e9rience client est devenue essentielle dans les strat\u00e9gies d'entreprise, mais son retour sur investissement (ROI) reste flou. OswegO propose des m\u00e9thodes concr\u00e8tes pour mesurer ce ROI et am\u00e9liorer la performance des op\u00e9rations client, d\u00e9montrant que qualit\u00e9 et durabilit\u00e9 peuvent g\u00e9n\u00e9rer un impact \u00e9conomique positif. Le livre blanc \"CX : Investir, Mesurer, Gagner\" offre des insights et des cas pratiques."}